Bernays: Consent Can Be Manufactured by a Public-Relations Campaign
Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.
⬛ CONFIDENTIAL nhat141210/data 8/14/2026 1 min read
Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.
Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.
Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.
Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.
Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.