Bernays: Consent Can Be Manufactured by a Public-Relations Campaign

Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.

Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.

Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.

Edward Bernays did not hide his idea in obscure terminology. He wrote that a business could organise public opinion like a campaign: identify the group to influence, select credible people, create an event, name the message, and repeat it through several channels. The method turns a commercial interest into something buyers believe is their own choice.