MEDIA ILLUSIONS

Local News: Many Voices, One Script

In late 2017 and early 2018, viewers in many American cities turned on local television channels and saw different anchors reading nearly the same warning. They said the media had to fight false news and that viewers needed to be alert to “dangerous” stories. In March 2018, a video assembled those readings side by side. Once the faces appeared together, the repeated wording was unmistakable. Stations with different logos and city names were broadcasting material prepared at the corporate level.

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Familiar faces make ownership disappear

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